Who Owns Moist Esports? – The Story Behind the Smash Sensation

In the dynamic world of esports, Moist Esports has emerged as a formidable name. Founded in 2021 by Charles White Jr., better known as MoistCr1TiKal, this organization quickly gained prominence in various gaming circles.

In this article, I will discuss the ownership and key milestones of this organization, offering details regarding its journey and impact in the esports realm.

The Beginnings: Charles White Jr.’s Vision

Founding of Moist Esports

Moist Esports was born out of Charles White Jr.’s passion for gaming and esports. Established in 2021, White, also recognized by his online alias MoistCr1TiKal, embarked on a venture to create a team that would not only compete but also dominate in various esports arenas.

Initial Foray into Esports

The organization swiftly made its presence felt in several competitive games, including Guilty Gear Strive, Rocket League, and the Super Smash Bros. series. This rapid expansion showcased Moist Esports’ ambition and commitment to becoming a leading name in the industry.

Ownership and Leadership

Initially, Charles White Jr. was the sole owner of Moist Esports. However, this changed in January 2023 when Ludwig Ahgren, a well-known figure in the gaming community, joined as a co-owner alongside Nick Allen.

This partnership marked a significant step in the organization’s growth and strategic direction.

Strategic Expansion and Leadership

With new co-owners on board, Moist Esports continued to evolve. The leadership team’s combined experience and influence in the gaming world played a crucial role in shaping the organization’s future.

Milestones and Achievements

valorant ventures

  1. Rocket League Triumph: In July 2022, Moist Esports’ Rocket League division clinched victory at the Rocket League Championship Series 2021–22 Spring Split Major, a testament to the team’s skill and strategy.
  2. Valorant Ventures: The organization expanded into Valorant in February 2023 with the formation of Moist Moguls, and later entered the Game Changers program by signing team CLG Red in April 2023.
  3. Super Smash Bros. Success: Entering the Super Smash Bros. Melee esports scene in September 2021, Moist Esports made a statement by signing top player Zain Naghmi in April 2023.
  4. Guilty Gear Strive Division: The signing of Julian “Hotashi” Harris, the Evo 2021 Online Guilty Gear Strive Champion, in August 2021, marked the creation of the Guilty Gear Strive division.

Challenges and Adaptations

  1. Financial Realities: Despite their successes, Charles White revealed in September 2022 that Moist Esports operates at a net loss, highlighting the financial challenges in the esports industry.
  2. Team Adjustments: The removal of Axel “Vatira” Touret from the Rocket League roster in September 2022 demonstrated the organization’s commitment to maintaining a competitive edge.

The Future of Moist Esports

The recent merger of Moist Moguls with Shopify Rebellion to form Moist x Shopify Rebellion in September 2023 signifies a strategic move towards greater collaboration and expansion in the esports world.

Vision and Expectations

Under the guidance of its owners, Moist Esports is poised to continue its trajectory of growth, exploring new opportunities and adapting to the ever-changing landscape of competitive gaming.

Expanding Influence in the Esports World

Super Smash Bros. Melee Expansion

In September 2021, Moist Esports entered the Super Smash Bros. Melee scene, marking a significant step in diversifying its portfolio of competitive games.

The acquisition of Moky as their first player in this division was a strategic move, highlighting the organization’s commitment to nurturing talent across various gaming platforms.

Valorant’s Bold Entrance

The formation of Moist Moguls in February 2023 represented Moist Esports’ foray into the rapidly growing Valorant scene. This expansion was a clear indication of the organization’s ambition to be at the forefront of competitive gaming.

Apex Legends Team Announcement

In September 2022, Moist Esports broadened its reach further by announcing the creation of an Apex Legends team. This move into another popular esports title showcased the organization’s desire to have a presence across multiple top-tier competitive games.

Game Changers Program Participation


  • Valorant Game Changers: Moist Esports’ participation in the Valorant Game Changers program through the temporary signing of team CLG Red in April 2023 was a strategic decision. This move not only expanded their reach in the Valorant community but also demonstrated their support for diversity and inclusion within esports.

Financial Realities and Operational Challenges

  • Financial Transparency: The revelation by Charles White in September 2022 that Moist Esports operates at a net loss was a rare moment of transparency in the industry. This admission shed light on the financial challenges faced by esports organizations, despite their popularity and success.
  • Sustainability and Growth: The financial situation of Moist Esports highlights the broader challenges of sustainability in the esports sector, where investment in talent and resources is crucial for success but does not always guarantee immediate profitability.

Key Players and Influencers

Zain Naghmi’s Signing

  • A Top Player’s Impact: The signing of Zain Naghmi, the top Super Smash Bros. Melee player in the world, in April 2023 was a major coup for Moist Esports. Naghmi’s reputation and skill level brought additional credibility and competitive strength to the organization.

Evolution of the Rocket League Team

  • Vatira’s Departure: The removal of Axel “Vatira” Touret from the Rocket League roster in September 2022 was a significant development. This decision underscored the organization’s commitment to constantly evolve and adapt its team composition for optimal performance.

Collaborations and Mergers

Moist x Shopify Rebellion

The merger of Moist Moguls with Shopify Rebellion in September 2023, resulting in Moist x Shopify Rebellion, represented a strategic collaboration in the esports industry. This merger not only expanded Moist Esports’ reach but also provided new resources and opportunities for growth.

Impact on Tournaments

Rocket League Championship

Major Event Victories

Moist Esports’ triumph in major tournaments like the Rocket League Championship Series 2021–22 Spring Split Major in July 2022, has not only bolstered their reputation but also influenced the competitive dynamics within these gaming communities. Their success serves as inspiration and a benchmark for other teams.

Influencing Competitive Standards

With top-tier players like Zain Naghmi in Super Smash Bros. Melee and the creation of strong divisions in games like Valorant and Apex Legends, Moist Esports is actively shaping the competitive standards in these games.

Their approach to team building and player development is being observed and emulated across the esports landscape.

Brand Presence and Community Engagement

  • Building a Loyal Fan Base: Moist Esports has cultivated a significant following, largely due to the popularity of its founders and the team’s engagement with the community. This strong fan base is crucial in the world of esports, where audience support translates to brand deals, sponsorships, and overall team morale.
  • Community Interaction: Regular updates, transparent communication about challenges, and engagement in community events have helped Moist Esports maintain a positive and interactive relationship with its fans. This approach is essential in retaining fan loyalty and attracting new supporters.


What makes Moist Esports different from other similar organizations?

Moist is distinguished by its unique blend of popular online personalities as owners, transparent communication about financial challenges, and a rapid rise to success in multiple competitive gaming titles within a short period.

What is the primary source of revenue for Moist Esports?

The primary revenue sources for esports organizations like Moist typically include sponsorships, brand partnerships, merchandise sales, and tournament winnings.

How does Moist Esports select its players for different divisions?

Player selection, as with most esports organizations, is likely based on a mix of talent, competitive performance, potential for growth, and synergy with existing team dynamics.

Final Words

Moist Esports, under the ownership of Charles White Jr., Ludwig Ahgren, and Nick Allen, has made a mark in the esports industry. From its inception to its current status as a major player in the field, the organization’s journey is proof of strategic leadership, adaptability, and the unyielding spirit of competition.

As esports continues to evolve, Moist organization is undoubtedly a name to watch, with its eyes firmly set on future triumphs and innovations. Their strategic investments and smart branding have positioned them to capitalize significantly in the burgeoning world of competitive gaming, making them a potential powerhouse in the industry.